When designing Stories ads, businesses can use all organic Instagram Stories features like filters, text, GIFs, and interactive stickers.
The best Instagram Stories ads look and feel like normal Stories and don’t stand out as ads. Engagement is often higher with Stories ads, as the format covers the mobile screen and feels much more immersive than in-feed ads. Instagram Stories are a well-used part of the app, with over 500 million Instagram users viewing Stories every day.
Instagram Story Ads are full-screen image or video ads that appear between users’ Stories. Read more about Instagram ad specs in our best practices for designing Instagram video ads blog. In-feed video ads can be up to 60 minutes long, but shorter videos are usually more effective. You can use video ads to demonstrate how products work, highlight unique features, or simply tell your brand story. Instagram video ads are a great way to showcase your product or service in an engaging, eye-catching way. However, Instagram recommends limiting overlaid text as much as possible for accessibility and best results.
It’s also possible to add text to images. These images can be created from high-quality photography or design and illustration. Instagram image ads are best suited for campaigns with compelling visual content that can be conveyed in a single image. Instagram image ads allow businesses to use single images to advertise their brand, products, and services. Call-to-action options will vary based on the ad type and objective you choose, see more on that below. Instagram ads now support six simplified campaign objectives. The wide range means that you can choose the best ad type that matches your specific business goals. There are many different types of advertising formats on Instagram, including: The best way to evaluate your budget is to set up a draft campaign in the Instagram Ad Manager and look for the Audience Definition and Estimated Daily Results modules, which will tell you if your budget settings will be sufficient to reach your desired audience within your desired campaign duration. We’ll explain this in more detail in our 8-step guide below. Once you have gained more insight into the competitive landscape for your chosen industry and demographics, you can decide if raising your maximum bid is necessary. So, if you’re new to advertising through Instagram, it’s best to start with a low maximum bid to gain some experience. Your chosen placement (costs can differ between ads shown on Facebook vs Instagram)Īdvertisers can set their maximum bids for each auction or let Instagram optimize them automatically.The time of year (costs often go up during holiday shopping periods in Q4 such as Black Friday).While there is no average or benchmark price, some cost factors can include: Note that there is no best practice for how much to spend, but Meta recommends starting with at least $5.00 per day. You can set a daily or lifetime budget for your Instagram ads, so it’s up to you how much you want to spend. The cost of Instagram ads depends on the total budget, duration, and objectives you’ve set for your ad or campaign. Source: Instagram ( ) How much do Instagram ads cost? They also often have more features than a normal post, such as links, CTA buttons, and product tags. Instagram ads look similar to normal posts but always contain a Sponsored label to indicate that they are an ad. Instagram ads can contain images, videos, carousels (multiple images), or collections (dynamic product galleries). These ads appear in users’ feeds, Stories, and explore pages in the same format as organic content from other Instagram accounts. Instagram ads are posts businesses can pay to serve to specific target groups on Instagram. Easily customize them in Canva, and start stopping thumbs and selling more today.
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